Image from BusinessGrow.com
I was followed by a gardening site right after I tweeted about my own garden recently.
The reason I am quick to say that it may not be spam is because they simply followed me. Didn’t send me a direct message promoting their site, or pushing me to their Facebook account. They just subtly let me know that they’re out there. No in-my-face marketing. And you know what, when I need help, I’ll likely refer back to their site.
I saw this acted out in real life while driving through my neighborhood.
I saw a professional landscaper stop and help a couple that was trying to get their tiller started. Apparently they were having a tough time, and this guy knew what he was doing. He was being generous. Not to get business. Not so he could drop off his business card, and subtly drop hints that he was the best landscaper in town. But just because he had a bit of expertise and a few minutes to help this older couple figure their tiller out.
Social media is the same way. You’ve got an expertise. Maybe you’re a landscaper. Maybe you’re a mom. Maybe you’re a theologian or a comedian or a runner. You’ve got some expertise in something.
That’s your angle.
Use that as your platform. Give away your knowledge, stories, insights, failures, and successes. Because somebody else wants to know what you know. Your words will be priceless to them.
And in their time of need, you know where they’ll turn first?
And when they turn to Google, they’ll find you. You’ll be that guy that drove by at exactly the right time.
So tweet, blog, facebook, and share with the world your expertise.
We need you.
When you begin to see social media (and life as a whole) as a way to be generous with your gifts, passions, and expertise, we all benefit. You included.