8 Leadership Principles from my first 90 days at Saddleback

My family and I just made a massive move across the United States, from Nashville to California. From the syrupy sweet Southern US culture to the fast-paced, always-sunny Southern California.

To say that Nashville is different that Orange County would be the understatement of the century.

But we’re adjusting. Slowly, but surely, we’re building healthy relationships, finding our rhythm, and figuring out where to get the oil changed.

Coming on staff at Saddleback has already been an amazing adventure. I’ve learned more here than I’ve learned in the same amount of time in any other place. The learning curve is steep, and the amount of content, strategy, and intentionality runs deep in this place. I love it. It’s such a great fit for me in how God’s wired me for ministry.

Even though I feel like I’m just trying to keep my head above water most days.

Hosted the weekend services. Not sure about my gesture there, though.

Hosted the weekend services. Not sure about my gesture there, though.

I’ve learned a few things about leadership since I’ve been here. I can tell this is a place where I’ll continue to learn in every season of life and ministry.

8 Leadership Principles I’ve learned from Saddleback

1. Take your next step in the current one.

This is a little nugget I’ve picked up on as I’ve spent time around leadership. In other words, don’t just do an event. Help people to take the next step in their faith journey. Don’t just host a marriage conference. Recruit small group hosts and ministry leaders. Don’t just give out resources…use them to draw people into ministry. Don’t just host a family missions event…use it to help people step in to a small group.

Your next step is just as important as the current one. (Tweet that)

2. Listening is more important than talking.

Learning the culture, values, and language of an organization is often the difference between successfully transitioning into an organization and staying back on the starting line. Taking the time and space to on-board well is one of the keys to building a solid foundation. For me, I’ve done this by listening, studying, and reading. By buying cups of coffee for staffers, church members, and small group hosts. By listening WAY more than I talk.

3. Relationships are key to organizational influence.

They help you grab the real values of an organization. Relationships help you understand how things REALLY get done. They help you feel at home, like you’re a part of a family. They help you learn what people do intuitively that needs to be made known. Relationships help you move further, faster.

Without relationships, you’ll shrivel on the vine. (Tweet that)

4. Know your church’s strategy forwards and backwards.

Understanding how you’re going to accomplish your core values is key. Your strategy is unique to your local congregation, your organization, your business, or your family. Understand your strategy and relentlessly work it.

5. Be a student of your city’s culture.

The cultural demographic in Southern California is just the slightest bit different than the one in Nashville, TN. Understanding the people you’re trying to reach is vital to progress and growth. Know what they value, where they go, and how they spend their free time.

Without a knowledge of your city’s culture, you’ll never move forward. (Tweet that)

6. Tell your story over and over.

I have heard Saddleback’s story dozens of times since I’ve been here. And every time I hear it, I feel more and more like this is my home church. That Saddleback’s story is my story.

Stories, not programs, inspire people. (Tweet that)

7. Never sacrifice your family for your ministry

If you’re married and/or have children, your primary calling is to your family. Giving your family your second best is never okay. “Killing it” in ministry but not investing time and energy into your family is not okay.

Pastor: if you lose your family, we all lose. (Tweet that)

8. Cynicism is dangerous.

It doesn’t matter what part of the country you serve. It doesn’t matter if you’re in the church world, the business world, or volunteering in your community. Cynicism can eat an organization from the inside out. Cynicism callouses your heart towards growth and change, and keeps you from believing God’s best about your organization and the people you’re called to lead.

Run, don’t walk, from cynicism. It’ll steal your heart. (Tweet that)

 

Post Traumatic Church Disorder

I’ve talked with a number of men and women in ministry, and I’ve noticed an alarming problem. It’s often felt but rarely talked about. Just below the surface, it affects daily interactions, vision casting, and strategic planning. It affects how we relate to God and how we relate to others.

I call it post-traumatic-church-disorder.

image: CreationSwap.com user Megan Watson

image: CreationSwap.com user Megan Watson

It may not be a professional diagnoses, but it’s a real issue.

You’ve heard of Post-Traumatic Stress Disorder, right?

Post-traumatic stress disorder (PTSD) is a mental health condition that’s triggered by a terrifying event — either experiencing it or witnessing it. Symptoms may include flashbacks, nightmares and severe anxiety, as well as uncontrollable thoughts about the event. – mayoclinic.org

PTSD happens after a terrifying event. PTCD, however, happens after a traumatic, stressful, chaotic, terrifying, painful experience or season in a local church. It can happen after events that our society would deem abusive (physical, sexual, verbal) and/or traumatic. PTCD cuts deeply. If there’s a place where your spiritual, emotional, and physical life should be safe, it is in a local church.The safety net you should feel by being there erodes. Finding abuse and traumatic events where a wall of safety and health should exist carves deep wounds on your soul. You may begin to deal with this issue after having been in an local church that is filled with one, or more, of the following features characterizing its leadership (whether paid staff, volunteer leadership, or elders):

  • unhealthy staff culture
  • abusive (spiritual, emotional, verbal, physical or otherwise) leadership
  • unwise leadership decisions
  • controlling
  • constant complaining
  • fighting (open name-calling, character assassination, slander)
  • gossip (behind-closed-door name calling, character assassination, slander)
  • insulated leadership, refusing to be held accountable
  • self-serving shepherds
  • manipulative leadership
  • bullying

Church staff/leadership teams can have these attitudes and behaviors creep in over time. And you’d be foolish to think that one person that’s dominated by one of these traits doesn’t seep its way into other staff members and into the church at large.

One bad apple spoils the bunch, and one bad staffer can spoil the team. (Tweet that)

These prideful character traits can destroy staff and church morale quicker than just about anything else.

How to know you have it

It doesn’t take long for PTCD to set in. Just a season or two of a self-serving, manipulative, controlling leadership in your life can move your heart to a dark place. Trust is built over time, but is torn down in a moment. (Tweet that) Fortunately or not, our view of the local church greatly impacts our view of God.

How do you know if you’re suffering from PTCD? Here are some markers.

  • a deep distrust of church leadership, despite anything specific that you see
  • a callousness towards church staff
  • growing cynicism towards the Church
  • growing desire to gossip about leadership
  • When your pastor calls you, your first thought is “What have I done?” or “What’s he going to be mad about this time?”
  • a knee-jerk anger when your pastor asks to meet with you
  • a knee-jerk fear when your pastor asks to meet with you
  • constant questioning of the motives of your church staff
  • refusal to engage in serving and attending worship
  • continual doubting of your pastor’s heart
  • refusal to give financially to your local church because of your distrust
  • a growing anxiousness in dealing with church leaders

How to guard against it

Be careful that PTCD doesn’t wreck your heart. It can. And it will. Satan would love nothing more than to keep you from Church by convincing you Church is worth keeping from. (Tweet that) By couching “Church” in the category of pain, frustration, and uselessness, you’ll sideline yourself when the Church needs you and your voice.

Here’s how you can guard your heart from growing distant and calloused:

Pray.
Start here. End here. And fill every moment with asking God to guard you from bitterness, inaction, and callousness. It realigns your heart with what pleases, and what breaks, the heart of God.

Rejoice always, pray without ceasing, give thanks in all circumstances; for this is the will of God in Christ Jesus for you. – 1 Thessalonians 5:16-18

Remind yourself of who the Church is.
The Church is the bride of Christ. It’s the one for whom Christ suffered and died. And remember this…Jesus had to suffer and die because the Church isn’t perfect. We’re a bunch of messed up sinners who continue to do battle against our flesh. Church leaders are sinners being redeemed, too. The Church isn’t perfect, but its Redeemer is. And He loves his bride. (Ephesians 5:21-33)

Help make better decisions
Instead of complaining, speak in to the life and leadership of your local church. If you see things differently, that just might be a gift you could give. When you see a different path, point it out. When you see disunity, expose it. When you see poor, abusive leadership, blow the whistle. Terrible leadership begets terrible leadership unless you speak up.

Be sure to answer the foolish arguments of fools,
or they will become wise in their own estimation. – Proverbs 26:5

Serve selflessly
Keep serving. Give of yourself until it hurts. Give of yourself until it costs you something. This will help curb your tendency of thinking that your local church only exists for you. Yes, we’re broken. Yes, we’re imperfect. But the Church is better when you serve. And as you serve, you become a part of the solution instead of a part of the problem.

Don’t go at it alone
Don’t be so foolish that you think you can work through PTCD on your own. (Tweet that) Masking over problems doesn’t make them go away. Find someone you can be open, honest, and transparent with. You need an outside perspective in order to biblically, helpfully, and healthily walk through this issue.

Two are better than one, because they have a good reward for their toil. For if they fall, one will lift up his fellow. But woe to him who is alone when he falls and has not another to lift him up! – Ecclesiastes 4:9-10

Don’t give up on the local church. She is the bride of Christ, as broken and twisted as she sometimes can be. She’s worth fighting for.

She’s redemption in process. (Tweet that)

 

Leaders move without the ball

In basketball, there’s a concept that’s vital. And it’s something that’s rarely seen by the person unless they’re watching intently. The casual basketball viewer won’t see it, because the casual viewer watches the ball. The ball is where the action happens. Scoring, passing, steals, and blocks all happen AT the ball.

But what happens away from the ball is often just as important.

image credit: UKSports.com

image credit: UKSports.com

 

It’s a concept called “moving without the ball.” It’s pretty self-explanatory, but just for the sake of clarity allow me to explain in further details.

Moving without the ball means you move even when you don’t have the ball, with the express purpose of creating the next play, receiving the next pass, gaining the next rebound, or blocking the next shot. IF you don’t move without the ball, you’ll be caught in the wrong position at the wrong time. Or, said more accurately, you won’t be in the right position at the right time if you don’t move when you don’t control the ball.

If you don’t move without the ball

  • You’ll never get open
  • You’ll never score
  • You’ll be out of position when the time is right
  • You won’t be ready to steal
  • You’ll get left behind
  • You’ll constantly be wondering where the action is happening
  • You’ll not be in the action of the game

In a 48 minute game of basketball, the game is dominated by moving without the ball. To a casual observer, the person moving without the ball looks goofy, like they don’t know what they’re doing. Like the game is happening in spite of them. But the casual observer doesn’t know just how important it is to position yourself to be ready.

Moving without the ball isn’t sexy. But it’s vital.

The same is true in ministry.

Moving without the ministry ball

There are times when you, in your role, have “the ball.” These are the busy seasons of ministry, when the spotlight is on. For me, this happens during small group signups and launches. It happens during our church-wide alignments. During these seasons, it’s all-hands-on-deck for our team.

But for the most part, I don’t have the ball. It’s apparent “down time.” And if I don’t move, plan, strategize, recruit, train, and mobilize, when the ball’s passed to me I’ll be caught flat-footed. I’ll be left behind. The infrastructure won’t be ready, the plan won’t be in place, and my heart won’t be in the place it needs to be.

That’s why the casual church observer thinks pastors just work one day/week. Because our “time with the ball” seems like a waste of time. All the casual church observer sees is the time when we’re in the spotlight, highlighting our ministry, getting people into serving and growing, preaching, teaching, and executing. They don’t always realize that executing at the right time in the right way is loaded with lots of “moving without the ball” times.

If I don’t work to prepare myself spiritually, either, I’ll be dead in the water. I’ve got to spend time allowing God to refresh, recharge, and equip me for the work ahead.

That’s why I read books, meet with other pastors, and go to conferences like Re:Group (which is a must-attend event, by the way. To get a behind-the-scenes look at one of the healthiest small groups ministry will help you strategize, and become better in your local context).

Moving without the ball isn’t sexy. But it’s vital.

Strategize, shift, train, recruit, and prepare. Because the ball’s coming your way.

 

The one thing you should never say to a gym returnee

This is the time of year when people are returning to the gym. You know those guys. Maybe you’re one of those guys.

You have intended to be more faithful in the gym, more faithful to work out. But life has happened. Kids’ sports have happened. Work has happened. Vacation has happened. Sleep has happened. And it’s not that you’ve been intentionally avoiding the gym (ok, well, maybe you have, but just hang with me), it’s just that carving out time to drive across town, get an hour-long-workout in, then drive back hasn’t happened.

Thank you very much, January-new-years-resolutions, for reminding us we need to get back at it.

You want to know the worst thing you can hear when you step a foot back in the gym? The one thing that, more than any other, may cause you to not come back? The one thing that seems benign by the one who speaks it?

Welcome back! It sure has been a while…

Thus implying:

  • You must be lazy.
  • You are really packing on the pounds.
  • You sure do need to be at the gym.
  • I know your kind…we probably won’t see you for more than a few weeks.
  • I see that pudge…hopefully you’ll stick around long enough to work it off.
  • You haven’t been here in a while, so you probably have no idea what you’re doing at all.

That may not be explicitly stated, but it’s often what’s heard, because it’s so easy to bring our insecurities into the gym. When you look around, you see people who work out every day. You see equipment that’s intimidating. And then you see yourself. Out-of-shape. Out-of-time. Tired. Weak. A-little-too-round. Don’t-really-want-to-be-there-anyway. And those seemingly innocuous words fall like a ton of bricks on your fragile psyche.

Instead of asking them where they’ve been, or feigning shock that they’re back, just welcome them. Help them feel acclimated. And remember that being there is better than not being there.

Church returnees

The same thing is true around this time of year in churches around the world.

People are gracing the doors of church buildings in an attempt to maintain spiritual goals they set that they knew they should’ve been working to keep all last year. Maybe that’s you.

You have intended to be more faithful in your spiritual life, more faithful to God. But life has happened. Kids’ sports have happened. Work has happened. Vacation has happened. Sleep has happened. And it’s not that you’ve been intentionally avoiding God (ok, well, maybe you have, but just hang with me), it’s just that carving out time to drive across town, get an hour-long-worship in, then drive back hasn’t happened.

Thank you very much, January-new-years-resolutions, for reminding us we need to get back at it.

You want to know the worst thing you can hear when you step a foot back in a local church? The one thing that, more than any other, may cause you to not come back? The one thing that seems benign by the one who speaks it?

Welcome back! It sure has been a while…

Thus implying:

  • You must be lazy.
  • You must hate God.
  • You are really living a life of debauchery.
  • You sure do need to be in church.
  • I know your kind…we probably won’t see you for more than a few weeks. (churches even have a name for you…C&E. Christmas and Easter attenders.)
  • I see that tattoo…I smell that alcohol…I heard that muttering…hopefully you’ll stick around long enough to work it off.
  • You haven’t been here in a while, so you probably have no idea what you’re doing at all.

That may not be explicitly stated, but it’s often what’s heard, because it’s so easy to bring our insecurities into church. When we look around, we see people who have been following Jesus longer than we’ve been alive. And way more effectively than we ever will. We see processes and procedures and systems that are intimidating. And then we see ourself. Out-of-shape. Out-of-time. Tired. Weak. A-little-too-hooked-on-something. Don’t-really-want-to-be-there-anyway. And those seemingly innocuous words fall like a ton of bricks on our fragile psyche, full of baggage that we bring in towards God, the Church, others, and ourselves.

Church returnees: we’re sorry. We say dumb things to help us feel better about ourselves. Or sometimes we just babble because we don’t know what to say. Please give us another chance. We’re just as broken as you are. We need Jesus as much as you are. We can just be knuckleheads sometimes when words start coming out of our mouths.

Church members: just shut your mouth. Paste a genuine smile on your face. And for crying out loud, would it kill you to just give someone a hug? Or, if you’re not a hugger, give a hearty handshake. Nothing else. No “funny” comments about wondering why they’re here. You’re not that funny…and in fact, you’re offensive. If you say, “Welcome back! It sure has been a while…” they won’t come back. Trust me.

 

 

The slow, regressive progress of change

change-flickr-david-reece

image credit: grist.org

Growing up, I played sports a lot, but golf was the game that stuck. On the other side of being able to regularly play competitive sports because of “life,” golf continues to be a sport I’m able to play, and not embarrass myself.

While playing competitively, I took lessons from a handful of coaches over the years, each of whom had their strengths, and taught me a different aspect of the game.

But one thing was constant with each coach and each lesson I took.

After changing my swing, even just a little bit, I always got worse.

Always.

There was never once where my coach would shift my grip, or adjust my posture, or shorten my backswing, where I would go out the next day and fire the round of my life.

Not. Even. Once.

I’d hit one or two good shots. And 75 bad ones.

Then the next round I’d hit 3 or 4 good shots.

Followed by another coaching lesson change.

Followed by a mere 1 or 2 good shots.

Over time, those 75 bad shots became less bad. And the 1 or 2 good shots became 8 or 10.

The positive effects of a swing change were never instantly felt. Even though I was making changes for the better.

Some times, when things got tough and I didn’t want to keep fighting through the difficult change, I’d revert back to old habits. In the heat of the moment, it made things easier. But never did it help in the long run.

If I went back to old habits, it would feel good, but I was no better off.

Organizational change

Organizational change is no different. It’s just on a larger scale. With more zeros on the end.

You know the changes that need to be made in your organization. Changes that will help move things forward. Changes that will open the door for new growth. Changes that will get the right people on your team.

Changes that will help position you for a bigger community impact. Changes that will lead you into the next phase of development.

But when you try to implement those changes, your organization will take a couple of steps backwards before it take steps forward.

My context for organizational change is the local church. Maybe yours is the non-profit board you sit on. Or the company you work for. Or the small group you lead. Or the running club you’ve joined.

When the change process begins, there’s a tension that exists between what “was” and what “could be.”

What “was” represents what

  • isn’t that bad 
  • isn’t completely broken
  • is “safe”
  • is comfortable
  • is known
  • is controllable

What “could be” represents what

  • is difficult
  • is painful
  • doesn’t instantly make you feel good
  • causes us to swallow our pride
  • stretches us
  • isn’t controllable
  • could fail
  • is unknown

But you know what change needs to happen. You see things differently. You see a preferred future, with more growth, more impact, more products (or ideas, depending on your industry), and more lives changed. That’s why you’re there!

Quit complaining about things being tough! Without difficulties, there’d be no need for leadership. And you’d be out of a job. [Tweet that!]

Don’t let the regressive, two-step backwards process of change keep you from moving forward. Going back to old habits, to what feels comfortable and easy and well-worn, isn’t what’s good for you and your organization. Even though it’s more comfortable at the time.

Aim for what could be, and don’t stop until you get there. [Tweet that!]

Even if you get burned. Even if you fail. Even if it’s difficult. And trust me…it will be.

If you give up on the first few steps backwards, you’ll never realize the growth that change can bring. [Tweet that!]

I’m rooting for ya.

 

Don’t give up and be helpless in times of trouble. – Proverbs 24:10

 

Comfort is the opposite of faith

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image credit: Creation Swap user Shane Cappelle

Without an oncoming wave. In the middle of the calm. In an open field with no breeze.

Without a wall to climb. A hill to take. Or a gate to storm.

Without a battle to fight. An onslaught to defend. A war to wage.

Without the need for tenacity. Bite. And digging in my heels.

Without a sprint. A hurdle. Or one more lap to swim.

Without naysayers. Without doubters.

Without chaos. Without a bit of confusion.

Without “but it’s too hard.” Without “but we’ve never done it like that.” Without “there’s no way.”

Without faith.

 

I rely on myself. I trust in me. I make much of Ben.

I move too quickly. I wait too long. I shuffle my feet.

I lax in prayer. I lax in study. I drop in growth.

I grow weary. Get bored. Meddle where I shouldn’t.

I doubt. Blame others. I shift responsibility.

I grow frustrated. Apathetic. Listless.

I am fidgety. Nervous. I can’t sink in my toes.

I scratch. Scrape. But my heart grows cold.

I wither.

 

Give me a challenge and I thrive.

Give me “comfortable” and I waste away.

 

Am I the only one?

 

 

Your theology doesn’t matter

I have a Nike+ running watch that tracks distance, pace, calories, and GPS. I wear it while I run, and it gives me instant feedback. When I’m done running, I plug it into my computer, and it tracks my progress over time.

It’s really a great piece of equipment.

Nike-GPS-Watch

image via Nike.com

But mine started messing up.

And I began to get pretty frustrated. I’ve had the watch for a year-and-a-half or more, so I just knew that when I called customer service I was going to be told, “Sorry…you’re outside of the warranty period. There’s nothing we can do. We wish we could help.”

When I called, I was blown away by what I heard on the other end. (here’s the gist)

Hey Mr. Reed, I understand your problem. I’m so sorry that’s happening. I know how frustrating that must be. I’m a runner myself, and I use a watch just like yours. I want mine to work every time. Let’s try a few things. If they don’t work, we’ll work on getting you a replacement.

They were already promising something that most companies would only use in cases of extremely irate customers. They actually established a relationship in the first 30 seconds, and already offered customer service superior to 99% of other companies I’ve ever talked to over the phone.

You know what that translates into for me?

I’m a Nike customer for life.

I’m going to buy Nike shoes. Use Nike watches. Wear Nike socks. Eat Nike spaghetti.

Because I believe that they care about, and will take care of, me. I believe they’re passionate about their product…and that they’re going to stand behind and replace it if something happens. My customer experience with them has made me a customer for life. Even though other companies may make a better running shoe, come out with a cooler watch, or release a whole new line of socks designed for people just like me.

I just became a loyal Nike customer. Even though I may disagree with Nike’s core principles. May not support the same initiatives that they support. And if I were to sit down and have a conversation about morality with them, I’m sure I’d find myself on a different page than they are.

I’m loyal to them because of my customer service experience.

The Church’s message

The same thing is true in our churches.

If you want to make loyal “customers,” (people who don’t just show up once, but come back regularly) that doesn’t start in the pulpit. That doesn’t start with your theology.*

People could care less about where you stand on the authorship of the book of Hebrews or how long it took to create the Earth. They don’t even care what you believe about the Bible.

When…

  • life’s fallen apart
  • they don’t have any idea what their next step will be
  • they’re a wreck financially
  • their marriage isn’t fun anymore
  • they’ve been burned by the Church in the past
  • they’re coming because their spouse made them
  • they’re just looking for a little help
  • they don’t really want to be there anyway
  • they are skeptical of “church people”

…they could care less about your theology.** What you believe doesn’t matter to them. All that matters is their “customer service” experience:

  • how they were treated in the parking lot
  • how safe they feel dropping their children off
  • how warm and welcome they feel walking in the front door
  • how engaging the music was
  • whether the signage is clear enough to tell them where to go, so they don’t feel dumb walking around clueless
  • whether someone besides the “guy on stage” greets them
  • how they were publicly addressed as visitors

That’s scary, isn’t it? It means that a church with terrible theology, that doesn’t look to Jesus as the answer to hope, grace, mercy, and truth, could swoop in and convince people that their message is life-changing. Because they love people and help them feel cared for.

Your theology isn’t the reason that a visitor is going to stay. Or leave. At least not initially.

You want to fulfill the Great Commission, but you won’t get people to hang around long enough to soak it in unless you give an eye to people’s “customer service” experience.

Does your church have an eye for customer service? What do they do to show people they love them week in and week out?

 

*this is really a theological issue at heart, though. What you believe about our God who loves us despite our sin, who gives us His best (Jesus) to cover our worst drives this others-first behavior. But the specifics about what you believe theologically don’t matter as much to new folks.

**theology matters immensely. What you believe is of primary importance in the local church. And it drives what we do each and every week. But it doesn’t matter to people when they’re on the outside of faith, or when life has fallen apart. “Nobody cares how much you know, until they know how much you care.” – Theodore Roosevelt

 

The 4 Invaluable Laws of Leading Volunteers

This is a guest post from KC Procter (Twitter, Facebook, Blog). Data admin by day. Social media manager by night. Writer in the space between. He likes LEGOs.

volunteer21

image credit: Cohemo.org

There are common themes to leadership. When your team is comprised of volunteers the value of these guidelines is amplified.

For the last 2 years I have had the privilege of working with a team of 100+ church volunteers each week. From a friendly smile to helping someone find a seat, we work to provide a warm and welcoming environment where people feel like they belong. Keeping volunteers engaged is crucial, and this is what I am learning from the experience.

1. Lead by Appreciation

You cannot over-appreciate your people. It must be genuine and frequent. Write thank you notes, give them a shout out on Facebook, and tell them you are grateful for their servant hearts. Volunteers work hard without compensation. They need to know you see and value their contribution. Acts of appreciation don’t have to be grand. Most of the time volunteers shy away from the spotlight. A simple handshake and a short conversation letting them know you care goes a long way.

2. Lead by Example

Never ask your people to do something you are not willing to do. Sometimes you need to get in the trenches and get your hands dirty. Everyone has their strengths, and it’s best to place people in a role that plays to their natural abilities. But that doesn’t exclude you from jumping in to fill the gaps. If your people see you hesitating to fill a need, they will follow suit and lose respect for your leadership. There is no task that is beneath you. After all, Jesus washed the feet of the disciples. And they walked around all day in sandals.

3. Lead by Delegation

You can’t do everything. This was my biggest area of growth. Even if you are capable in each role on your team, you can’t do everything. And chances are people on your team fulfill these roles better than you. That’s why you are the leader. It’s important that you’re competent and willing to jump in when needed, but you need to let your team serve. Volunteering is a blessing to the one serving as much as to those being served. Don’t rob your team of a blessing.

4. Lead by Learning

You learn more from your team than they do from you. It’s simple math really. There is one of you and many of them. Many people can teach one person a whole lot more than that one person can teach many people. A few of my college professors might disagree, but I’m still paying off student loans so their vote doesn’t count. Odds are there are some wise people on your team whose insight can equip you. Just because they’re volunteers doesn’t mean they aren’t experienced or educated. Perhaps even more so than you.

Working with a team of volunteers presents its own set of unique challenges. However, it’s also a rewarding experience that’ll touch your heart and grow your leadership skills.

Question:

Do you work with volunteers? Any words of wisdom you’d add?

 

15 Truths from Brand Against the Machine

I read books outside the scope of my niche. I hope you do, too.

Reading books that speak in to areas where you’re not zoned in help stretch you in new ways, applying new truths to your well-worn paths. Not everything in these books will be applicable to you. Not everything will even be relevant. But at the end of the day, truth is truth. And truth is applicable across disciplines.

Business books help me think critically about the “system” of church. About how to spur on growth and change. About how to create systems that maintain growth over time.

I recently read Brand Against the Machine by John Morgan (on Twitter, Facebook, and Blog), and found it to be full of nuggets applicable to ministry.

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John talks a lot about “branding,” much outside of the context of ministry. So let me give you 3 ways to process this book.

1. Brand = your local church.

What helps your “brand” of church stand out from other “good” things a person could be doing on a Sunday morning? What is it that motivates them to consistently worship with you, instead of skipping out? YES, if someone doesn’t consistently show up for worship (or small group) it’s a spiritual growth issue. But let’s craft our message in such a way that the image (or “brand”) of our churches doesn’t get in the way of the Gospel.

John consistently makes the connection between “trust” and “sales.” If you trust a brand, you’re more likely to buy from that brand. We in churches aren’t in a completely different field. We just happen to have the best product in the world: Jesus! The more trust we develop with our congregations, the more likely we are to close a sale.*

2. Brand = the ministry you’re a part of.

What is it that helps your ministry stand out from everything else? What helps your “brand” of small groups stand out from the noises of life that distract on a weeknight, like going to a movie or watching TV? What helps your “brand” of student ministry encourage students to forego other activities in favor of linking arms with other students on Wednesday nights.

3. Brand = professional.

Feel free to read the book as it was originally intended, and think through your life in the marketplace. Process it through the lens of your company. Or even your personal “brand” online and in your community.

Giveaway contest:

I spoke with John, and he’s generously chosen to give a personally signed copy away. Just enter the contest here, and I’ll choose a winner on Friday, May 3, by 5:00 pm central time. Just fill in your information below and you’ll be officially entered. I’ll ship the book out next week.

Below each quote, I’ve included the question I’m personally wrestling with.

15 quotes from Brand Against the Machine

1. “Branding is about emotion, and emotion turns prospects into buyers.”

How am I stirring people’s emotions to help them “buy” into the idea I’m selling?

2. “People are willing to spend more money on a brand they trust. Do I want to drink a nice cold Kountry Mist or a Mountain Dew? Kountry Mist is a generic brand of Mountain Dew, and I have zero trust in that brand. Just because  it’s cheaper doesn’t mean I’m gonna have a sip. Plus, it’s annoying when brands get too cute with the spelling of their name. Spelling country with a K makes me worry about their education. It isn’t kool.”

Am I developing trust and innovating? Or just stealing from pop culture?

3. “Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.”

What problem in people’s lives am I helping them solve through this idea? Am I communicating that through my pitch?

4. “You are your brand.”

Am I representing the church, and the ministry I lead, well in every avenue of life in-person and online?

5. “You may have an incredible product or service, and I truly hope that you do. But having a great product or service isn’t going to be enough. If no one knows you exist, the best product in the world isn’t going to save you. It’s estimated that 1 to 5 percent of people who come in contact with your brand will become clients. Are you coming in contact with enough people?”

Am I getting my message in front of enough eyes? Am I prepared for the vast amount of people I come in contact with to say, “No” to my pitch (to lead a small group, join a small group, or take the next step of faith?)

6. “When your message is focused and directed toward a certain group of people, those people respond. They respond because they realize it’s for them. That’s the kind of attention you want. With the attention of the right people and by taking care of those people, you can start to build trust and a loyal audience. You’ll never be all things to everyone, so don’t even try.”

Who is my “target audience” and are all of our communication pushes directed towards helping them move forward in faith? Or am I trying to be “all things to everyone?”

7. “Offer prospects a better product or service than everyone else. The most important element of branding is positioning.”

How am I positioning the ministry I lead as something that’s better than what culture promises them is best for their life? I.e., why is joining a small group worth bending your life around?

8. “Branding is all about emotion. Most marketing campaigns are lacking both emotion and passion. There’s nothing for people to get attached to. In fact, people rarely if ever feel an attachment to an individual marketing campaign, but they do feel an attachment with certain brands.”

How are we “branding” small groups? Are we using emotion (stories of life change) to drive our campaigns? Do people feel an attachment with groups?

9. “Fans are very attracted to a strong stance on something.”

Is our ministry positioned as something you “can’t live without?” What is it in their lives that’s missing without the element of healthy community?

10. “No one wants your product. They want their problem solved.”

What problem are we solving in people’s lives? Are we leading our promotions with that?

11. “The better you know your customers, the better you can create valuable content and products for them. There is no point in guessing, and making assumptions about your audience is extremely dangerous.”

How am I getting to know the people I lead at an even deeper level? 

12. “You are your bigest advantage in business. What you sell may not be one of a kind, but you are. You create the value for people, not your business name or fancy logo.”

Every church in town has the same Gospel message. Every small group at our church has the same end-goal in mind. What separates one from the other is our beautiful uniqueness…are we embracing that?

13. “One of the main reasons people don’t visit a new church is because they don’t know what to expect. They don’t know which doors to go in. They don’t know how to dress. People are always afraid of looking stupid. A church could ease these fears by posting a simple video on their website with a tour of the church and what to do and where to go, starting from when they pull into the parking lot. Video can take the unknown element out of the equation for prospects.”

Are we overcoming fears through how we promote small group life?

14. “Price often gets the blame when a product fails. Although price could certainly be the culprit, most of the time it is not. The problem is that consumers failed to see the value in it. When selling your product or service, focus on value, not price.”

Are we selling the value of small groups well? So that people understand that the price (giving up a night of the week, finding childcare, forming new relationships) is worth the value?

15. “Your fans want to be a part of something that is fun, exciting, and has a real sense of community.”

Are we having fun? Or just doing a job?

The book is full of even more nuggets, but this blog post is already too long. Honestly, if you’ve made it this far, I’m impressed. :)

You can pick up a copy of the book for yourself HERE.

 

*In no way am I discounting the work of the Holy Spirit to awaken the heart. I just want to posture myself, and our ministry, to be most ready for His work.