Can I be honest with you for a minute?  I’m a bit disappointed.  Though you would think that an increase in blog traffic would leave me excited, in reality it leaves me shaking my head.

Most of the time, my blog posts have substance.  Though a few, such as “A Waste of 3:41,” “Do you ChaCha?,” and “John Piper and Michael Jackson” were of no substantive value, the vast majority of my posts carry some weight.  In one way or another, they are written to effect change in you, the reader.

A change in action.

A change in thought.

A change in attitude.

A change in direction.

A change in leadership.

However, my latest post, “Caption this and win!,” though it gave me the chance to highlight one of our small groups, brag on one of our small group leaders, and have a laugh at her expense (sorry, Katrina!), it did not ask anything of the reader beyond posting a funny comment caption.  So what’s the problem with this?

This post received over 2.5x the number of hits as compared to my normal posts.

I’m not opposed to bloggers giving prizes away to promote traffic to their blog.  Really, I’m not.  But it bugs me that shallow content often receives more attention than weighty.  An “easy” (fluffy content) read seems to be preferred over a “difficult” (challenging content) read.

I’d like to say that I know the answer to this, but I don’t.  I’m just throwing it out there.

Have you found this to be true for you?  In your blog?  In your sermons?  In your teaching?  In your small groups?  In the daily conversations you have at work?  At home?  On vacation?

Maybe we as a culture prefer comfort over conversations of value.

What do you think?