I’m in the middle of a series of guest posts. You can read it HERE.
And I’ve had people asking me how my blog traffic is changing because of these guest posts from big-name players in the small groups world.
You’d think that it would drive traffic up. These guys I’m getting to guest-post are well-known in the small groups, social media, and church conference world. You’d think I would get a significant hit the day that these posts go live, and a residual effect moving forward.
Because not only are these guys well-known in these spheres, they’re putting great posts together! So I’ve got consistent, high-quality guest posts…the numbers should go up, no?
Nope. The numbers have stayed relatively the same. There have been no positive gains.
But that’s not why I solicit guest posts. I’m not looking at my blog asking, “What’s in it for me?”
Benefits of the guest post:
Helping someone else get their name out. When you allow a guest to post, you open up their content to your readers. Their “name” can then extend to the people who visit your site regularly, and thus their message is broadcast to a wider audience.
Using your platform to benefit someone else. You’ve spent time and energy building your platform. Through consistent, quality content, you’ve crafted an image of who you are. Allowing someone to guest post gives them the chance to build on your success. Especially when the guest poster is new to the blogging scene.
Continuing to reinforce your brand. As long as the guest post fits within the normal range of your topics, you can reinforce your personal (or corporate) brand by adding another voice to the conversation.
But you know what the best part of guest posts are?
Being generous. And this generosity goes both ways. It’s extended to the blog, because this guest author is sharing his or her valuable insights and wisdom. And it’s extended to the author, because that author is given a platform that he or she didn’t work to attain.
Social media is at its best when people are being generous.
How have you seen the generosity of social media in action?
Have you guest-posted on a blog before?
