I love blogging. I really do. I believe that the impact it can create is quicker than in any other media. And the potential for a message to spread worldwide is present more in blogging than elsewhere in leadership and communication.
But there are things about blogging that frustrate me regularly. And if they frustrate me, I am going to guess that they frustrate you, too.
Blogging frustrations
- I’m the only one creating content for it. Nobody else is going to write for me. Which, incidentally, is the most difficult part of blogging: writing and creating content. There are so many reasons you can find to not write. And those times when you choose to not write…nobody else does that work for you. In fact, “guest posts” end up being more work than writing my own! (I’m compiling a series of guest posts from small group experts. You can read it HERE).
- I’m the only one thinking about the design. And since nobody is volunteering to take on that role, it’ll stay with me.
- SEO. If you don’t know what that is, just Google it. Too lazy to Google it? Click HERE. Most days, I just want to write. I don’t want to have to think about the back-end stuff. But alas, I do.
- Marketing. I don’t like pubbing my own stuff. It feels self-serving, and that’s definitely not why I write. Not in the least.
- Short shelf life. A post is typically is dead after ~12-18 hours. It’ll never be seen again. And though someone could do a search for it, likely it’s going to sit in the archives and gather digital dust.
But these frustrations also push me to make the best content possible. To make the greatest, short-term impact as I can, using this medium.
The impact that any given post can create is exponentially decreasing once you hit “publish.”
Create the best content that you can. Stretch your mind. Share your heart. Make us think.
Are you ever frustrated by blogging?
Have you ever thought about starting one?
