I have an STM bag.  In fact, here’s a pic of my specific bag:

Every day, I advertise for STM.  Do they pay me?  No…though I wish they did.

I’m a walking billboard for the company, though, because I love my bag and take it with me everywhere.  It serves my needs well, protects my computer, and (I think) looks pretty awesome, too.

If you put out a good product, it will do its own advertising.

If you put out a bad product, it will do its own advertising.

Whether it’s a product, a service, an experience, or life change, your organization is selling something.  Otherwise, you wouldn’t be doing what you’re doing.

What kind of product is your organization putting out?