I have an STM bag. In fact, here’s a pic of my specific bag:
Every day, I advertise for STM. Do they pay me? No…though I wish they did.
I’m a walking billboard for the company, though, because I love my bag and take it with me everywhere. It serves my needs well, protects my computer, and (I think) looks pretty awesome, too.
If you put out a good product, it will do its own advertising.
If you put out a bad product, it will do its own advertising.
Whether it’s a product, a service, an experience, or life change, your organization is selling something. Otherwise, you wouldn’t be doing what you’re doing.
What kind of product is your organization putting out?