So a few days ago I was disappointed, and today I’m just left shaking my head. I was looking at the details and speaker lineup for an upcoming conference designed to help pastors and leaders make the best use of social media (Facebook, Twitter, blogs, etc.). I looked at each speaker’s bio, and clicked through to their blog sites. Three of their blogs had not been updated in over a week (which isn’t a huge deal), and two had not been updated in over 3 months! If you are going to be a social media “expert,” you have got to be diligent about interacting in the social media world! Updating a blog sporadically is fine for most people. But for others, such as a speaker at a national event, not updating your blog kills your reputation and influence.
Are you becoming an “expert” in your field? If not, why not? Those you lead deserve your best. If you’re a pastor, be the best in town. If you’re a plumber, offer the best plumbing work available. If you’re a real estate agent…find a new job (I’m kidding!). You can become an expert in any field that you want, but it takes effort. Read, ask questions, learn from others who are better at it than you, practice, practice, practice.
This “blogger” was supposed to be an expert, but he wasn’t. He could have been, but dropped the ball. Don’t lose influence with people by claiming one thing and living another. That’s called hypocrisy.
And nobody likes a hypocrit.
