Building trust takes a long time.  And it takes consistency.  And perseverance.

It’s not developed overnight.  And though working on a path cleared for you by others helps, you’ve still got to do the hard work of building trust.

The same thing is true whether you’re building a relationship with someone you’re trying to help grow in their faith, trying to build a new company, planting a church, launching a blog, starting a movement, or trying to change the culture of an age-old tradition.

Share information that’s valuable and you’ll slowly but surely build a loyal audience.  You may not see the results today.  And you probably won’t see the ROI tomorrow.

But in the long run, you’ll find that consistently sharing valuable information builds trust, and leaves you with a tribe of followers.