How do you grow your platform?
1. Establish a command center. This is a homebase, that you own and control, whether a website or a blog. The most important thing you can do is write compelling content on a consistent basis.
2. Set up embassies. These are places you don’t own or control, but have a regular presence. The trouble with making these places (Twitter, Facebook, etc.) a command center is that they could go away. Case in point…Myspace.
3. Develop an intelligence agency. Monitor what’s being said about you or your company, because stuff is being said!
What’s your platform?